Housing problem in Hong Kong is getting more serious nowadays. In the past two years, the housing price rose dramatically. The poor could not afford to pay the high rents. The only way for them to survive is the inadequate housing. However, according to the government’s report, the number of people who live in the inadequate housing have significant decreased in these years. If it is true, why there are so many people need to live in a flat that only has 40 meter square to maintain their daily needs? The answer obviously is NO! No one would like to live in a cramped, dirty and unsafe condition.
In order to gain the public attention to improve the living environment of this group of people, the designer created three cage homes’ model and put them on different streets to attract people’s gaze. Since the models are so small, many people just passed by the models, showing that the models are easily neglected by the people. This symbolizes the actual living size of the poor and their situation – they are the minority and did not get the attention from the society.
This photo series carries a powerful message to alert the government that they should take action immediately to solve the housing problem. The creative team tries to to use this raise public attention about the social issue. After raising the attention and gaining the extensive media converges, the team wants to force the present government to think about what they have promised to do with the hosuing problem when they took office, urging them to look at the problem deeply and seriously. Additionally, they also hope that citizen would notice the housing problem in Hong Kong is so “Big” while looking at the “small” cramped cage homes so as to offer more help and assistance to this group of people.
[1] Report of Society of Community Organization
http://www.soco.org.hk/publication/publication_index.htm#four