Burger King - Premium Kuro Burger
Source : http://laughingsquid.com/burger-kings-premium-kuro-burger-features-black-squid-ink-ketchup/
Source : http://laughingsquid.com/burger-kings-premium-kuro-burger-features-black-squid-ink-ketchup/
Fig. 1 The poster that drew in the class
Fig. 2 Rough work by Photoshop
"Where's my burger?"
To choose a poster that I like most among five groups, I would like to choose my group's poster. As McDonald's has already introduced a similar products in early time, it is quite difficult to design a poster for Burger King. In addition, the burger is black in color. Black gives people a idea of dirty. People usually have a negative first impression towards black things, especially the food. So, how can we have an idea that is both interesting and creative, and also easy for people to accept it? And the most important is, the product image would not duplicate with the McDonald's one.
My groupmates created a message for this campaign - "Where's my burger? Eat the burger in dark". We associated the burger with something in black or dark in our daily life. Firstly, during the brainstorming, we think about what people would do during mid-night. We think that many people love to eat snack during mid-night and don't want to let their parent know. Therefore, we try to create a poster that can associate with our behavior in daily life.
Using a simple line and monochromatic tone on the poster can arouse audience's curiosity as people like to perceive something special. As the poster is in black, people would to like to pay more attention to discover something from poster or even search its information online. It can impress people and the idea can keep in audience's mind longer. In order to transmit the message successfully, it is vital to create a simple and easy message in the campaign as people hate complex things. Finally, we add the question "Where's my burger" as the headline to draw people's attention.
I really appreciate my groupmate's idea. As a result, I made a rough poster by Photoshop after lesson. Is it easier to understand our message and idea now? :)
To choose a poster that I like most among five groups, I would like to choose my group's poster. As McDonald's has already introduced a similar products in early time, it is quite difficult to design a poster for Burger King. In addition, the burger is black in color. Black gives people a idea of dirty. People usually have a negative first impression towards black things, especially the food. So, how can we have an idea that is both interesting and creative, and also easy for people to accept it? And the most important is, the product image would not duplicate with the McDonald's one.
My groupmates created a message for this campaign - "Where's my burger? Eat the burger in dark". We associated the burger with something in black or dark in our daily life. Firstly, during the brainstorming, we think about what people would do during mid-night. We think that many people love to eat snack during mid-night and don't want to let their parent know. Therefore, we try to create a poster that can associate with our behavior in daily life.
Using a simple line and monochromatic tone on the poster can arouse audience's curiosity as people like to perceive something special. As the poster is in black, people would to like to pay more attention to discover something from poster or even search its information online. It can impress people and the idea can keep in audience's mind longer. In order to transmit the message successfully, it is vital to create a simple and easy message in the campaign as people hate complex things. Finally, we add the question "Where's my burger" as the headline to draw people's attention.
I really appreciate my groupmate's idea. As a result, I made a rough poster by Photoshop after lesson. Is it easier to understand our message and idea now? :)
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