"Animal Equality demonstration in Barcelona for 'World Meat Out Day'"
, by James Wardell, 20 March, 2012. Source: http://www.demotix.com/news/1115640/animal-equality-demonstration-barcelona-world-meat-out-day/all-media
, by James Wardell, 20 March, 2012. Source: http://www.demotix.com/news/1115640/animal-equality-demonstration-barcelona-world-meat-out-day/all-media
Fear of ‘Meat’
The heading of this photo essay is "Animal Equality demonstration in Barcelona for 'World Meat Out Day", it’s created by a photo journalist named James Wardell in Spain last year. He captured the moment while ‘Animal Equality’, an international animal right organization, was holding a demonstration for the 'World Meat Out Day' in Barcelona. The goal of the demonstration was to raise public awareness and persuade them to stop eating meats by the simulation of raw meat production in supermarkets. This photo essay is composed of photos that was captured in different parts of the demonstration, including the ‘human meat’ making process (Figure 1 to 5) and the final ‘product’ (Figure 6 to 7).
By the means of terrifying audience, the composition details of this photo essay have created a persuasive message, which is “be aware of animal rights, and to stop killing animals and eating meats”. Firstly, the subjects (demonstrators) of the photos are very shocking and terrifying, the bloody images of ‘human meat’ is able to lead the audience to imagine how terrible it would be if the same thing we did to the animals is applied to human. Secondly, blood is an element that appeared in every photo. Moreover, the colour of blood looks sharper under the sunlight. By the use of repetition, along with the accented red colour of blood in a bright environment, the photo journalist have highlighted the bloody image of selling animal meat. Thirdly, all of the photos have close-up image of subjects. This have increase the intensity of the power of the images. In addition, the photographer have adopted the low angle in Figure. 3 and 4, this have almost created a first person experience to the audience by leading them to imagine being packed like the animals.
The photo journalist have successfully delivered his message through the arrangement of components in the photo essay. As an audience, I felt shocked at first and start to feel guilty when I make reflection on how human treat the animals cruelly.
The heading of this photo essay is "Animal Equality demonstration in Barcelona for 'World Meat Out Day", it’s created by a photo journalist named James Wardell in Spain last year. He captured the moment while ‘Animal Equality’, an international animal right organization, was holding a demonstration for the 'World Meat Out Day' in Barcelona. The goal of the demonstration was to raise public awareness and persuade them to stop eating meats by the simulation of raw meat production in supermarkets. This photo essay is composed of photos that was captured in different parts of the demonstration, including the ‘human meat’ making process (Figure 1 to 5) and the final ‘product’ (Figure 6 to 7).
By the means of terrifying audience, the composition details of this photo essay have created a persuasive message, which is “be aware of animal rights, and to stop killing animals and eating meats”. Firstly, the subjects (demonstrators) of the photos are very shocking and terrifying, the bloody images of ‘human meat’ is able to lead the audience to imagine how terrible it would be if the same thing we did to the animals is applied to human. Secondly, blood is an element that appeared in every photo. Moreover, the colour of blood looks sharper under the sunlight. By the use of repetition, along with the accented red colour of blood in a bright environment, the photo journalist have highlighted the bloody image of selling animal meat. Thirdly, all of the photos have close-up image of subjects. This have increase the intensity of the power of the images. In addition, the photographer have adopted the low angle in Figure. 3 and 4, this have almost created a first person experience to the audience by leading them to imagine being packed like the animals.
The photo journalist have successfully delivered his message through the arrangement of components in the photo essay. As an audience, I felt shocked at first and start to feel guilty when I make reflection on how human treat the animals cruelly.
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