Can one Swiffer commercial send all working women home?
Swiffer commercial (2013)
Sources: http://www.adrants.com/2013/06/swiffer-apologizes-for-putting-rosie-the.php
Sources: http://www.adrants.com/2013/06/swiffer-apologizes-for-putting-rosie-the.php
We can do it(1943) Sources: http://en.wikipedia.org/wiki/File:We_Can_Do_It!.jpg
Swiffer, a line of cleaning products released a campaign that feature their product Steamboost which is a steam mop that cleaning dirt with a steaming pad.Feminist columnist stating that the campaign is discriminate against women.(Ref:www.huffingtonpost.com/2013/06/03/swiffer-ad-rosie-the-riveter-photo_n_3380191.html?utm_hp_ref=women&ir=Women) Shortly after these columns released, Swiffer tweeted apologies saying that they are not intend to offend any group with the advertisement and the will make changes as quick as possible.(Ref:www.businessinsider.com/swiffer-pulls-rosie-the-riveter-ad-2013-6%20/06/03/2093601/swiffer-rosie-the-riveter/)
The controversial Swiffer campaign feature a female model dressed up as Rosie the Riveter holding the product Steamboost with the slogan “Get a deep clean with steam clean.” Rosie the Riveter is a female cultural icon of America, representing women who worked in the factories during World War II while the male workers were in the military.Feminist mostly criticize the commercial treat Rosie the Riveter as a joke and stereotyping that woman should be cleaning the kitchen.
The truth is although more women in America being the primary bread winner for the household, they still did most of the most of the household activities. (Ref:http://thinkprogress.org/economy/2012/06/25/506017/women-still-doing-housework-and-working/)World a company release a commercial try to insult and sexually discriminate against their main consumer? Probably not.
Beside, Rosie the Riveter is should not be a feminist icon.The image was started as a propaganda. When you take a look to the image, you would notice that although Rosie flexing her muscles and wearing a work shirt, but she is also wearing plenty of makeup. The campaign is not created out of goodwill to encourage women to take over the jobs, the government are forced to do that and they still think that women should keep their feminine appeal when doing it.
The controversial Swiffer campaign feature a female model dressed up as Rosie the Riveter holding the product Steamboost with the slogan “Get a deep clean with steam clean.” Rosie the Riveter is a female cultural icon of America, representing women who worked in the factories during World War II while the male workers were in the military.Feminist mostly criticize the commercial treat Rosie the Riveter as a joke and stereotyping that woman should be cleaning the kitchen.
The truth is although more women in America being the primary bread winner for the household, they still did most of the most of the household activities. (Ref:http://thinkprogress.org/economy/2012/06/25/506017/women-still-doing-housework-and-working/)World a company release a commercial try to insult and sexually discriminate against their main consumer? Probably not.
Beside, Rosie the Riveter is should not be a feminist icon.The image was started as a propaganda. When you take a look to the image, you would notice that although Rosie flexing her muscles and wearing a work shirt, but she is also wearing plenty of makeup. The campaign is not created out of goodwill to encourage women to take over the jobs, the government are forced to do that and they still think that women should keep their feminine appeal when doing it.
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